Prediction of New Product Performance: An Analytical Approach
Open Access
- 1 November 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 6 (4) , 414-420
- https://doi.org/10.1177/002224376900600402
Abstract
Few attempts have been made to build analytical models for predicting product performance before market introduction. This article describes and applies a model for predicting consumer trials and repeat purchases as a function of controllable and uncontrollable marketing variables.Keywords
This publication has 3 references indexed in Scilit:
- Use of Consumer Panels for Brand-Share PredictionJournal of Marketing Research, 1968
- Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New ProductsManagement Science, 1966
- Early Prediction of Market Success for New Grocery ProductsJournal of Marketing, 1960