A Probability Model for Early Prediction of New Product Market Success
Open Access
- 1 January 1963
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 27 (1) , 63-68
- https://doi.org/10.1177/002224296302700113
Abstract
This article shows the application of a simple probability model to one aspect of the early prediction of new product success. The model is tested by comparing a long-run predicted proportion of Chicago families who would be expected to buy a particular new product during a bimonthly period with the actual proportions buying since introduction.Keywords
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