Selling Television Time: An Optimisation Problem
Open Access
- 1 August 1969
- journal article
- research article
- Published by Oxford University Press (OUP) in The Computer Journal
- Vol. 12 (3) , 201-207
- https://doi.org/10.1093/comjnl/12.3.201
Abstract
This paper presents the continuing effort by the author and his colleagues to solve a problem inherent in the selling activities of their Company. The problem is optimisation of spare capacity: in this case of saleable advertising time, but similar problems often arise in stockholding operations where the stock can be reduced by part of a whole item. The first solution, now superseded, is presented at length because of its interesting recursive programming technique.Keywords
This publication has 0 references indexed in Scilit: