Fax Surveys: Return Patterns and Comparison with Mail Surveys
- 1 February 1996
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 33 (1) , 108
- https://doi.org/10.2307/3152017
Abstract
The authors investigate response patterns to fax surveys in comparison with mail surveys and explore the relative advantages and disadvantages of the two method...Keywords
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