Historical Method in Consumer Research: Developing Causal Explanations of Change
- 1 March 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (4) , 595-610
- https://doi.org/10.1086/209325
Abstract
Historical research provides a qualitative interpretive method uniquely formulated to explain the causes of change through time. As such, it offers cKeywords
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