Consumer Evaluations of Responses to Complaints: What′s Fair and Why

• 1 March 1990
• journal article
• Published by Emerald Publishing in Journal of Services Marketing
• Vol. 4  (3) , 53-61
• https://doi.org/10.1108/eum0000000002519

Abstract

Keywords

• EVALUATIONS OF RESPONSES
• RESPONSES TO COMPLAINTS
• FAIR AND WHY CONSUMER EVALUATIONS