A contemporary perspective of the Australian wine show system as a marketing tool

• 1 August 1998
• journal article
• Published by Taylor & Francis in Journal of Wine Research
• Vol. 9  (2) , 107-129
• https://doi.org/10.1080/09571269808718140

Abstract

Keywords

• WINE SHOW
• AUSTRALIAN WINE
• MARKETING TOOL
• CONTEMPORARY PERSPECTIVE