Patterns of Buyer Behavior: Regularities, Models, and Extensions
- 1 August 1995
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Marketing Science
- Vol. 14 (3_suppleme) , G71-G78
- https://doi.org/10.1287/mksc.14.3.g71
Abstract
Many empirical regularities in the buying behavior of consumers have been linked together into a comprehensive model, the Dirichlet. In this paper we list some of the well-established regularities, show how they are theoretically intertwined, and illustrate how this approach to modeling can assist the marketing analyst.Keywords
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