Exploring the FUTURE in the PRESENT

• 1 April 1995
• journal article
• Published by Wiley in Design Management Journal (Former Series)
• Vol. 6  (2) , 57-64
• https://doi.org/10.1111/j.1948-7169.1995.tb00436.x

Abstract

Keywords

• IRELAND
• JOHNSON
• METHODOLOGY
• ARTICULATING MEANINGFUL
• NOTORIOUSLY UNRELIABLE
• MEANINGFUL PREFERENCES
• INNOVATION
• MARKETING PROFILES