The Perpetuation of Racial Stereotypes: Blacks in Mass Circulation Magazine Advertisements
- 1 January 1972
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 36 (1) , 8-18
- https://doi.org/10.1086/267971
Abstract
This analysis of advertisements which appeared in four mass circulation magazines between 1965 and 1970 suggests that, in a variety of subtle ways, they are contributing to the perpetuation of racial stereotypes rather than their eradication.Keywords
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