Innovations in new product screening and evaluation
- 1 January 1989
- journal article
- book review
- Published by Taylor & Francis in Technology Analysis & Strategic Management
- Vol. 1 (3) , 313-324
- https://doi.org/10.1080/09537328908523977
Abstract
The definition of new product failure should take account of the expectations of the organization experiencing the failure. It is a relative measure and not an absolute one. The prevention of new product failures is, however, adn important issue since vast amounts of money may be spent on researching, developing and marketing such products. This article examines the use of morphological analysis as a means of generating new product ideas. It also looks at ways of screening and evaluating new products with particular attention to teh early stages of the process. The user of computer-aided methods to help in the production of ideas and their subsequent evaluation is also discussed.Keywords
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