Abstract
Our ideas of tradition, culture, and ideology found their places in the social scientific discourse of the 1950s and 1960s as part of modernization theory. This supposed theory was heir to ancient occidental habits of mythological thinking about history, as is well known.1 But the reorientation of these ideas in the postwar years was guided more specifically by the novel division of the globe into three conceptual “worlds” in response to the Cold War.

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