THE BLACKER THE BERRY

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Abstract
Using data from the National Survey of Black Americans, this study examines the way in which gender socially constructs the importance of skin tone for evaluations of self-worth and self-competence. Skin tone has negative effects on both self-esteem and self-efficacy but operates in different domains of the self for men and for women. Skin color is an important predictor of self-esteem for Black women but not Black men. And color predicts self-efficacy for Black men but not Black women. This pattern conforms to traditional gendered expectations of masculinity and femininity. Moreover, there are conditions of success that allow women to escape the effects of colorism. The impact of skin tone on self-esteem was much weaker for women from higher social class. Those who had lower self-esteem scores were dark-skinned women from working classes and dark-skinned women who were judged unattractive.