THE EFFECTS OF COVERT MODELING IN REDUCING AVOIDANCE BEHAVIOR

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Abstract
The effects of covert modeling were compared with live modeling combined with the similarity of the model (coping versus mastery) in reducing avoidance behavior. To assess the reduction of avoidance behavior, behavioral measures (approach, stroke and hold) and subjective measures (FIS and SD Scale) were used. Covert modeling was not so effective as live modeling. And coping model was effective in both covert and live modeling rather than mastery model. Moreover, the influence of modeling procedures were different on measurement level. Though live-coping group reduced their avoidance behavior on the behavioral measures, they increased their fear on the subjective measures. These results suggest the necessity of further research of covert modeling concerning the modeling procedures compared with observer's characteristics.

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