Direct-to-Consumer Marketing: How Has It Fared?
- 6 March 2002
- journal article
- research article
- Published by Oxford University Press (OUP) in JNCI Journal of the National Cancer Institute
- Vol. 94 (5) , 329-331
- https://doi.org/10.1093/jnci/94.5.329
Abstract
Although the United States and New Zealand are the only two countries permitting direct-to-consumer (DTC) advertising of pharmaceuticals, many other countries are taking a close look at their policies to see what will best meet the needs of consumers.Keywords
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