Market-focused: Some fundamental issues
- 1 January 1996
- journal article
- Published by Springer Nature in Journal of Market-Focused Management
- Vol. 1 (2) , 115-117
- https://doi.org/10.1007/bf00128685
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad AnalysisJournal of Marketing, 1993
- The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 1990
- Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 1990