Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists
Open Access
- 1 May 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (2) , 182-188
- https://doi.org/10.1177/002224377501200208
Abstract
This article compares the forecasting accuracy of two forecasting techniques: (1) Box-Jenkins, and (2) exponential smoothing. The comparison is made using the tourist to Hawaii time series. An analysis of both techniques is included.Keywords
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