Plain English: What Counts Besides Readability?

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Abstract
Often the term "plain English" is equated with "readability, " or the movement to make specialized language easier to understand. While practitioners should indeed strive for an understandable style, this article argues that more compel ling imperatives underlie plain English, especially in business. A genuine belief in honest, responsive communication, for example, needs to be central to a company's values and culture if plain English is to become anything more than a blue-collar version of hype. Beyond that, the company needs to implement carefully considered policies to insure that plain English establishes itself as the mainstay of healthy communication.

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