Competitive advantage and internal organizational assessment

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Abstract
The article reports that multinational corporate managers occasionally face ethical conflicts when trying to coordinate corporate activities across diverse cultures. Multinational corporation (MNC) policies and rules may be inappropriate for some corporate locations if the policies override established, morally justified, local values. The author notes that these conflicts have included cases of conflicting employment practices found in different cultures when both practices have strong moral justifications. He also stresses the need for managers to grasp the religious, economic, social, political, and historical forces that influence business practices in various corporate locations. Corporate leadership may reject employee practices that derive from strong moral values in host countries.

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