A Manager's Guide for Evaluating Competitive Analysis Techniques
- 1 June 1988
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Interfaces
- Vol. 18 (3) , 10-22
- https://doi.org/10.1287/inte.18.3.10
Abstract
The wide variety of competitive analysis techniques available to managers presents a problem of choosing the most appropriate set for the objectives of an assignment. A utilization profile table evaluates 21 competitive analysis techniques along a set of 11 dimensions. Managers can use the table to examine trade-offs among the techniques, thereby selecting the most efficient and effective ones for their assignment.This publication has 0 references indexed in Scilit: