Is it time to revise the marketing concept?

• 1 June 1973
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 2  (3) , 217-224
• https://doi.org/10.1016/0019-8501(73)90048-5

Abstract

Keywords

• REVISE THE MARKETING CONCEPT
• TIME TO REVISE THE MARKETING