On the commodification of marketing knowledge: Opening themes
- 1 October 1995
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 11 (7) , 619-627
- https://doi.org/10.1080/0267257x.1995.9964373
Abstract
(1995). On the commodification of marketing knowledge: Opening themes. Journal of Marketing Management: Vol. 11, No. 7, pp. 619-627.Keywords
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