What Are the Benefits of Unit Pricing?

Open Access

1 July 1972

journal article
research article
Published by SAGE Publications in Journal of Marketing

Vol. 36 (3) , 16-22
https://doi.org/10.1177/002224297203600304

Abstract

Does unit-price information alter purchase decisions of consumers in supermarkets? Will the change to a unit-pricing system create burdensome costs for retailers? The authors report the results of unit-pricing experiments and assess the benefits of unit pricing.

Keywords

PRICING SYSTEM
PRICE INFORMATION
PRICING EXPERIMENTS
AUTHORS REPORT
INFORMATION ALTER
BENEFITS OF UNIT
BURDENSOME COSTS
CREATE BURDENSOME
SYSTEM CREATE

This publication has 0 references indexed in Scilit: