Economics of Water Softening

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Abstract
This article discusses the fact that people want soft water and are willing to pay for it. In four major Wisconsin cities, consumers spend more to individually soften about 20 per cent of the water than the cities collect for developing, purifying, and delivering all the water. These cities could soften their entire supplies at a cost considerably lower than the total amount now spent to soften a small percentage. Generally, where the hardness of the public water supply exceeds 250 ppm, more than 50 per cent of the water consumers have individual softeners. For this service they are paying five to ten times as much as it would cost if water was softened in the municipal plant.

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