Strategies for Reducing Perceptions of Quality Risk in Services
- 1 March 1990
- journal article
- Published by Emerald Publishing in Journal of Services Marketing
- Vol. 4 (3) , 5-12
- https://doi.org/10.1108/eum0000000002513
Abstract
Explores the extent to which consumers perceive various services as quality‐risk purchases. Describes a panel study which indicated that problem is felt by most types of services and therefore should be considered by service managers. Discusses possible strategies for reducing this perception.Keywords
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