SOCIALITY: A CONTENT ANALYSIS SCALE FOR VERBALIZATIONS

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Abstract
Conceptualizations of positive interpersonal relationships by Danziger (1976) and Osgood (1970) formed the basis of. a content analysis scale for verbalizations. The resulting Sociality Scale score (SS) is the total of seven subscales. The relationship types of Solidarity, Intimacy, influence and undifferentiated Shared Experience form one subset of subscales, and the relationship roles of Reactor, Initiator and Joint Actor form the other. SS proved to have acceptable levels of inter-rater reliability and considerable consistency over time. Verbalizations collected from 540 people experiencing different events were used to establish its validity. As hypothesized, high scorers tended to relate more positively to others, to maintain relationships better with others, to exhibit more interpersonal skills and to experience less anxiety and hostility than low scorers.

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