Development of new service products for the leisure travel market — A system's view
- 1 February 1981
- journal article
- Published by Emerald Publishing in The Tourist Review
- Vol. 36 (2) , 9-19
- https://doi.org/10.1108/eb057835
Abstract
A tourism product is like a symphony orchestra, it requires the firm guidance of an expert conductor who unterstands the role of all instruments and how they should harmonize to produce the optimal effect on the audience.Keywords
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