Measuring Racial Attitudes in a Situational Context

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Abstract
The Situational Attitude Scale (SAS) was developed to measure the attitudes of whites toward blacks. Each of two forms contained the same situations, bipolar scales and instructions, except that the word “black” was inserted into each situation in Form B and Form A made no reference to race. The SAS was administered to 405 white students at the University of Maryland. Forms were distributed randomly and Ss were unaware that two forms were administered. The validity of the SAS was determined by the mean response difference between Form A and Form B, using t tests. Fifty-five of the 100 items were significant beyond the .05 level. Thus, there was strong evidence that the insertion of the word “black” into each situation caused Ss to respond differently.

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