Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search

1 June 1988

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 15 (1) , 117-121
https://doi.org/10.1086/209150

Abstract

This article describes a microcomputer program that can facilitate research on consumer information search and decision making. Search Monitor is a menu-driven user interface with data collection and recording facilities. This article suggests research problems for which Search Monitor is appropriate and briefly describes its features and options.

Keywords

SEARCH MONITOR
DECISION MAKING
MENU
MICROCOMPUTER
RESEARCH PROBLEMS
CONSUMER INFORMATION SEARCH
RECORDING FACILITIES

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