Public Perceptions of Subliminal Advertising
- 1 March 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 12 (1) , 39-45
- https://doi.org/10.1080/00913367.1983.10672829
Abstract
This study, conducted by telephone among 209 randomly selected respondents in the Washington, D.C. area, assesses current public awareness and beliefs about subliminal advertising. The results show a somewhat surprising degree of awareness of the phenomenon and cross tabulations show education to be the demographic variable most highly correlated with awareness of subliminal advertising.Keywords
This publication has 10 references indexed in Scilit:
- Subliminal Embeds in Print Advertising: A Challenge to Advertisng EthicsJournal of Advertising, 1979
- Effect of Subliminal Stimuli on Consumer Behavior: Negative EvidencePerceptual and Motor Skills, 1975
- The Effects of Subliminal Stimulation on Drive Level and Brand PreferenceJournal of Marketing Research, 1970
- Subliminal stimulation: A pervasive problem for psychology.Psychological Bulletin, 1964
- Subliminal perception or perception of partial cues.The Journal of Abnormal and Social Psychology, 1960
- Public Attitudes Regarding Subliminal AdvertisingPublic Opinion Quarterly, 1959
- A Televised Test of Subliminal PersuasionPublic Opinion Quarterly, 1959
- Autonomic discrimination without awareness: a study of subception.Psychological Review, 1951
- Emotionality and perceptual defense.Psychological Review, 1949
- An experimental study of the effects of subliminal stimuli.Psychological Monographs: General and Applied, 1940