An integrative model of the new product development process An empirical validation

• 1 September 1988
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 5  (3) , 201-215
• https://doi.org/10.1016/0737-6782(88)90023-9

Abstract

Keywords

• NEW PRODUCT DEVELOPMENT
• PRODUCT DEVELOPMENT PROCESS
• INTEGRATIVE MODEL
• EMPIRICAL VALIDATION
• PROCESS AN EMPIRICAL