CREATING COMPETITIVE ADVANTAGE WITH COMPUTER TECHNOLOGY
- 1 February 1982
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 3 (1) , 53-60
- https://doi.org/10.1108/eb038956
Abstract
Managers have largely overlooked computer technology as a valuable resource in creating competitive advantage. To rectify the situation, companies will have to overcome resistance to change, heal the data processing/general management breach, and take a long, hard look at the economic issues involved.Keywords
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