The Role of Perception of Time in Consumer Research
- 1 March 1981
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 7 (4) , 335-342
- https://doi.org/10.1086/208823
Abstract
Consumer decision process models seem to assume a particular perception of time usually associated with European-Americans. The models need to be expKeywords
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