Advertising Regulation in the 1980s: The Underlying Global Forces
Open Access
- 1 January 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 46 (1) , 27-35
- https://doi.org/10.1177/002224298204600103
Abstract
Consumer protection is only one of twelve forces that affect the regulation of advertising around the world. New media technologies, the privacy and fairness issues, environmentalism, religion, changing economic conditions, the deregulation movement, and foreign regulatory initiatives will also shape the development of advertising regulation during this decade.Keywords
This publication has 2 references indexed in Scilit:
- An Analysis of Information Content in Television AdvertisingJournal of Marketing, 1977
- An Analysis of Information Content in Television AdvertisingJournal of Marketing, 1977