The Personal Setting of Public Opinions: A Study of Attitudes Toward Russia

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Abstract
ANALYSIS REVEALS several Components of attitudes: how a person feels about a subject—the affective aspect of his attitude, and what he thinks about it—the cognitive aspect. The affective aspect may be subdivided into factors of direction and intensity, while on the cognitive side the informational context of attitudes may be distinguished from their time perspective. Both affective and cognitive elements enter into an individual's policy orientation—what action he believes should be taken. Attitudes must also be studied with respect to their function in personality, to yield an understanding of how just these attitudes developin the particular situation.

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