Abstract
Tan and Moghaddam’s (1995) ‘reflexive positioning’ expansion of Harré’s positioning theory provokes consideration of psychological factors underlying the discursive production of selves. However, it understates the issue, why do people appropriate particular positions, hearable in utterances, as applicable to themselves. Some of the theoretical ambiguities dissipate when positioning is approached from a personal‐constructs perspective (Kelly 1995), which draws attention to personal construction of selves, as distinct from social construction, and describes the dynamics of individual continuity, though understating the concrete contextuality of personal becoming. The present essay considers the compatibility of the personal constructs approach with Harré’s positioning theory.

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