Voting for a Political Candidate Under Conditions of Minimal Information
- 1 September 1974
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2) , 36-43
- https://doi.org/10.1086/208589
Abstract
Until very recently, the major focus of research in the field of consumer behavior has been on the selection of products, brands and decision choicesKeywords
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