The market for political activism: Interest groups as a challenge to political parties

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Abstract
The emergence of new interest groups and social movements in the 1960s and 1970s facilitated a participation explosion in Western democracies. With increased levels of education and improved understanding of the workings of the political process, modern citizens are now faced with a vibrant and growing market for political activism. Political parties face an especially strong challenge in this market‐place as it appears that citizens now make a succession of participatory decision, akin to impulse buying in a supermarket. It is not surprising that the market share which traditional parties retain is apparently in decline. Whether this is problematic for democracy is more open to debate than conventional models of participation would suggest.

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