What Focus Groups Can and Cannot Do: A Reply to Seymour
- 1 March 1987
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 4 (1) , 55-60
- https://doi.org/10.1111/1540-5885.410055
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and QualityJournal of Marketing Research, 1982
- Focus Groups and the Nature of Qualitative Marketing ResearchJournal of Marketing Research, 1977
- The Group Depth InterviewJournal of Marketing, 1962