Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations
- 1 December 1983
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (3) , 310-318
- https://doi.org/10.1086/208970
Abstract
An information processing framework is used to investigate the effects of prominence in an advertisement on attribute recall and use in subsequent brKeywords
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