Incorporating Ecology into Marketing Strategy: The Case of Air Pollution
- 1 July 1971
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (3) , 61
- https://doi.org/10.2307/1249791
Abstract
A gasoline that claimed to reduce automotive emissions was introduced in a high air pollution area. This article reports the results of a study, completed six w...Keywords
This publication has 0 references indexed in Scilit: