The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping
- 1 March 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (4) , 422-433
- https://doi.org/10.1086/209182
Abstract
We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' groKeywords
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