An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models
- 1 August 1992
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 29 (3) , 368
- https://doi.org/10.2307/3172746
Abstract
The authors compare two approaches to conjoint analysis in terms of their ability to predict shares in a holdout choice task. The traditional approach is repres...Keywords
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