SWOT analysis: It's time for a product recall

• 1 February 1997
• journal article
• Published by Elsevier in Long Range Planning
• Vol. 30  (1) , 46-52
• https://doi.org/10.1016/s0024-6301(96)00095-7

Abstract

Keywords

• SWOT ANALYSIS
• SCHEME
• STRATEGY DEVELOPMENT
• DEVELOPMENT PROCESS
• ATTEMPT
• DEPTH REVIEW