The Effect of National Culture on the Choice of Entry Mode

• 1 September 1988
• journal article
• research article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 19  (3) , 411-432
• https://doi.org/10.1057/palgrave.jibs.8490394

Abstract

Keywords

• SUPPORT FOR THE EFFECT OF NATIONAL CULTURE ON ENTRY CHOICE IS FOUND.
• INTERNATIONAL BUSINESS
• UNCERTAINTY AVOIDANCE
• BUSINESS CULTURE
• MULTINOMIAL LOGIT MODEL