Abstract
Moral issues, especially about the family and sexual morality, have become central to debates on social policy in both Britain and the USA. This article examines the genesis and form of those debates in both countries at the level of national politics. It is argued that the new right, in the USA represented chiefly by the Moral Majority, and in Britain by rightwing pressure groups on the present Tory government, have stolen the initiative and are attempting to reconstruct a social and moral order through policies on sexual morality such as religious and sex education in schools, birth control policies for teenagers, etc. The impact of this pressure on policy initiatives, such as the US teenage chastity programme and the British Health Education programme, are discussed.

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