Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods
- 1 December 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 21 (3) , 453-460
- https://doi.org/10.1086/209410
Abstract
Previous studies have consistently found that most consumers undertake relatively little prepurchase search for durable goods and do even less price-Keywords
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