Hypothesized and Confounded Explanations in Theory Tests: A Bayesian Analysis

• 1 September 1992
• journal article
• Published by Oxford University Press (OUP) in Journal of Consumer Research
• Vol. 19  (2) , 139
• https://doi.org/10.1086/209293

Abstract

Keywords

• BAYESIAN ANALYSIS
• THEORY TESTS
• CONFOUNDED EXPLANATIONS
• HYPOTHESIZED AND CONFOUNDED