Abstract
This study examines the informational content and relevance to external stakeholders of voluntary embedded value (EV) disclosures by publicly listed European life insurers and bancassurances post the voluntary adoption of the European embedded value principles (EEVPs) in 2005. It is found that despite the increase in the number of European life insurers and bancassurances that have adopted EEVPs since 2005, diversifications in practice for EV calculation and disclosure between companies and countries have not been eliminated. It also reveals that EV earnings have no incremental information content beyond the statutory accounting information, although some EV disclosures, namely the present value in-force (PVIF), have information content over and above statutory earnings and book value of equity.

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