Marketing practice in small tourism and hospitality firms
- 1 March 1999
- journal article
- research article
- Published by Wiley in International Journal of Tourism Research
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Tourism marketing myopiaTourism Management, 1994
- Developing a Strategic Marketing Plan for a Small Tourism FirmJournal of Professional Services Marketing, 1994
- Small Business ManagementPublished by Springer Nature ,1993
- The Entrepreneurial Personality: A Few Ghosts Laid to Rest?International Small Business Journal: Researching Entrepreneurship, 1985
- The Marketing/ Small Enterprise Paradox: A Research AgendaInternational Small Business Journal: Researching Entrepreneurship, 1985